13/08/98

CANTERBURY DIGEST
The Editor
Attn Mr S Nutt,

Dear Sir

RE: ADVERTISEMENT IN YOUR "WINTER 1998" ISSUE

We are extremely pleased with the results that you have achieved for us in this issue.
The advert that you have crafted for us exceeded all expectations.
I have compared the results the results that you have achieved over the last month with all the other advertisements that we have placed with other media and the results as follows.

• The response to your advertisement has exceeded the calls that we achieve using the one hour talkback show on the national station Radio Pacific. This hour costs us $5,000.

• The collective advertising over three of the major health magazines throughout NZ over a two monthperiod did not bring in the response level that you have achieved with this one advertisement.

The advertisement in your magazine has been extremely cost effective to say the least.

Once again, thanks for your direction and assistance.

Kindest Regards,