9 June 1994

Simon Nutt
Canterbury's Digest
P.O. Box 2474
Christchurch 2


Dear Simon,

In a market where so many people think they know how best to advertise, Canterbury's Digest has proven to me that shelf life is important for achieving a quality and cost effective publicity campaign.

At first I thought Canterbury's Digest was just an image publication appealing to upmarket readers. I was wrong! We at Luxaflex soon realised the size, quality and broad based make-up of your readership, when the results generated 134 enquiries for our Retailers from one advertisement in Canterbury's Digest. I have recently seen AGB McNair's positive research on letterbox agencies which confirms to us we are getting value for money. If we were to embark on our own colour brochure to cover your network of readers, the cost would be greater, and whilst we would expect response I believe the impact would not be as great, as Canterbury's Digest has a useful diversity of content and is not treated as throw away mail.

I guess the reason for that is your high circulation figures to both rural and city areas of Canterbury. What has amazed us more however, is your publication out performed better-known national glossy magazines from similar advertisements placed in your Autumn issue. To us, Canterbury's Digest reflects to the public our desire to produce high standards for product and service.

Luxaflex is enjoying our investment with Canterbury's Digest and thank you for your invaluable input in assisting our customers on what our products will do.

Kind Regards
N.Z. WINDOW SHADES LIMITED
B.J. HANRAHAN
GENERAL MANGER (S.I)