Canterbury's Digest was established in 1990 and has been published regularly four times per year since then.
The Digest is a target market publication, produced in unique advertorial presentation style of full colour gloss and with a three-month shelf life.
63,776 copies are distributed in total each issue and circulation is handled and audited by PMP Distribution with audit figures available from Letterbox Channel, a division of NZ Post.
- South Island Business and Private Boxes:
16,810 copies are distributed to all business boxes in Christchurch, Ashburton, Timaru, Dunedin, Wanaka and Queenstown, which accounts for nearly all the South Island's business network.
- Canterbury Homes
- Suburban and Urban
34,384 copies to all of Christchurch's socio 1 and 2 category homes – homes with an annual income of $55,000 or more.
- Rural
12,582 copies to all dairy farmers and other selected rural homes in Canterbury RD's.
Balance of circulation – additional allocations for advertisers' client distribution add to the above audited distributed figure. Extra print run-ons are often used as a brochure to support advertising marketing plans.
There is a free online version of each advertisement and article for 12 months at www.canterburysdigest.co.nz
Put simply, Canterbury's Digest has the advantage of cutting through junk mail. The Digest has established itself as a valuable reference for products and services with its unique advertorial style, giving advertisers the medium to present a convincing story on their products and services.
Canterbury's Digest is used by many advertisers as a vital tool, to anchor a marketing campaign and continues to prove itself often performing as the main or only media choice to market products and services.
The Digest enjoys a long shelf life due to its carrying information on sponsored festivals and events, including people prominent in politics, industry, commerce and life.
Consumers need to know the features and benefits of your product and service. Consumers want 'you' to tell them 'your' sales story and want you to convince them that they have made the right decision to purchase from you.
If you wish to separate your products and services from "jungle advertising" amongst lots of adverts fighting for supremacy, then Canterbury's Digest is the media for you.
So tell your sales story in Canterbury's Digest. Use our specialist advertorial style of communication, to get your products or brand story to this key targeted market.
